Described as ‘greedy’, ‘stupid’, and ‘scummy’, I didn’t expect to like Mammon. However, as I spent more time in the Devildom and got to know ‘The Great Mammon’ – as he calls himself – I realized there was more to this perpetually-indebted Avatar of Greed than his lust for money. If you’re not put off by his cocky attitude and tendency to ‘repossess’ valuable items, you may get the chance to see Mammon’s sensitive side, which comes complete with the classic tsundere blush and adorably awkward intimate moments.

Character Design: More Than Meets the Eye

Initially introduced as being an irresponsible, greedy idiot, my first impression of Mammon was not a positive one. I’ll be honest, I found him annoying. He refers to himself as ‘The Great Mammon’, or, ‘Mammon-sama’, and he very clearly thinks of MC as nothing more than a hassle.

However, this quickly changed after the story allowed for some one-on-one time with the Avatar of Greed. Mammon is one of the first demon lords to switch from thinking you’re just some lowly human to actually caring about you. In fact, Mammon becomes surprisingly reliable and supportive. Once you get past the ‘sticky fingers’ and narcissistic manners of speech, you find Mammon can actually be caring, protective, and even sweet.

Unraveling Mammon’s Story

Obey Me doesn’t have individual routes for characters. Instead, you have the opportunity to romance any and all of the demon brothers, depending on the dialogue choices you make. You can also unlock side-stories through cards won in the game’s gacha feature (called ‘Nightmare’), which often allow for more one-on-one time with your love interest(s) of choice.

Initially, Mammon (and the other demon lords, for that matter) wants nothing to do with MC. He makes it very clear that he’d much rather be gambling or trying another scheme to make money (without working, of course). He always has an excuse for needing more money, and he’s not afraid to ask for a loan – one which he is unlikely to repay, despite his best assurances.

However, as the story progresses, Mammon’s attitude towards MC changes drastically. His character growth in the first arc was one of my favorites across the cast. Even if you don’t see him as a romantic option, having a powerful demon protect you is definitely a relief, as the other characters make it clear that it’s unsafe for a magically-inept human to wander unprotected amongst hungry demons.

Watching him gradually open up and show his softer side to MC was highly rewarding. Plus, his knack for getting into trouble provides plenty of entertainment and comedic relief. Despite the rough first impression, you know that if you ever needed help, you could call Mammon and he would be there in a heartbeat.

Final Thoughts on Mammon

I found Mammon annoying when I first started playing Obey Me, but he’s grown on me significantly since then. If you can look past the kleptomania and irresponsibility with money, you’ll find that Mammon is actually a caring, protective demon who would drop everything to help you if you asked. He’s also a lot of fun, whether he means to be or not, so you know you’d never be bored with a demon like Mammon around.

You’ll like Mammon if you like: blushing tsunderes, loveable idiots, hot guys allergic to being fully-clothed, ‘Ore-samas’ who are secretly cinnamon rolls, and/or guys who are always getting into trouble (and debt) but will absolutely have your back if you ask them for help.

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